Are you a busy professional woman in mid-career?
Mid-career can be a time of change, reflection, and uncertainty. Many professional women find themselves questioning their next steps—whether to push for a promotion, seek a better work-life balance, or even explore a completely new path. At the same time, the pressures of work, family, and personal well-being can make these decisions feel overwhelming.
The research is clear: work-life balance is now a top priority, yet many mid-career women feel less positive about their career prospects than they did in their 20s. This is a time when self-doubt, imposter syndrome, and burnout can creep in, making it even harder to see a clear way forward.
At The Friday Coaching Company, we work with women facing these exact challenges. Whether it’s navigating career transitions, building confidence for the next step, or simply figuring out what they really want, coaching provides the space and support to find clarity and take action.
The Facts
83%
of respondents to the Workmonitor survey 2025 said that work-life balance is more important than pay as a motivator.
*source Randstand Workmonitor Survey 2025
38%
of women in their 40's say they feel "positive" or "very positive" about their prospects for career progression compared to 65% among women in their 20s.
*source Encompass Equality:
Why Women Leave, July 2023
48%
of 45-54 years olds say they had "done nothing" in terms of taking action in relation to their career in the last 6 months.
*source: Phoenix Insights
Working With Us
Our coaching clients are grappling with multiple issues. With family responsibilities ranging from primary schoolers to children at university, and increasingly caring for elderly relatives, the pressures on this group are keenly felt. Add to this the impact of perimenopause and menopause along with a desire to focus more on health and wellbeing, it is no wonder that there is a growing conversation about mid-career change.
For some of our clients, the desire has been to find a way to advance their careers but many have also struggled with confidence or feelings of imposter syndrome. “Am I good enough?” is a question asked many times. We have supported professional women within the public and private sector to identify exactly what the next job needs to look like and to break down the barriers to achieving what they want.
Our clients have experienced a wide range of outcomes, from securing promotions and taking on new, more fulfilling roles to improving their work-life balance, moving to part-time hours, or finding a job closer to home. We’ve also helped clients make big decisions like leaving a toxic work environment or pursuing further qualifications. The power of coaching lies in helping you see new possibilities, unlocking your potential, and confidently taking the next step forward.
If any of this resonates with you, and you’d like to explore how coaching might help, feel free to reach out for a free introductory chat.
What our clients say
Erica
Head of People & Culture
Specialising in guiding professional mid-career women, Kathy has a deep understanding of the unique pressures we face. Her background in HR adds an extra layer of insight and helped me navigate my thoughts and feelings more effectively.
Kathy allowed me to unravel complex issues, providing practical tools that converted my unhelpful thoughts into actionable steps.
I looked forward to each of our coaching sessions, not only because I could see the positive impact Kathy was having, but her compassion and fun made the sessions even more engaging.
Rani
Assitant Director of Governance & Risk
Stepping into an assistant director-level role, I felt lost - battling imposter syndrome, health struggles and misaligned colleagues.
Alison created a safe space for me to reflect and find clarity. She helped me reconnect with my values, develop strategies to manage challenges and trust myself to make the right career decisions,
I now feel more confident, in control and ready for whatever comes next. I am so grateful for the experience and highly recommend Alison's coaching.
Viv
Service Manager
Reflecting on my coaching experience, I can confidently say it has been a transformative journey. I have developed greater self-confidence, which has been pivotal in enabling me to communicate more effectively and influence others both upwards and outwards.
Kathy helped me identify the key aspects that matter most to me in a job role, which has provided clarity and a framework for mapping potential career opportunities in the future.
This process has been invaluable in helping me align my career aspirations with my personal values and goals.
Clare
Social Work Team Leader
Alison always put me at ease and helped me break things down into manageable steps. I felt stuck, full of self-doubt and career frustration. The idea of applying for jobs felt overwhelming. Alison challenged my thinking, built my confidence and taught me how to handle setbacks. I left each session feeling clearer and more in control.
Yara
Project Manager
Kathy is a wonderful listener and an extremely supportive coach. I felt a big shift in my mentality (both on the professional and personal levels) in the matter of a few sessions.
The impact of these sessions has been invaluable and I reconnected with myself and created new opportunities that I wouldn't have before. I cannot recommend Kathy enough.
Jane
Senior Project Manager
I doubted myself constantly, especially around senior leaders. Alison helped me shift my mindset, step up with confidence and finally feel like I belonged in my role. I even led a major event and presented to an audience! She also helped me see the imprortance of balance.
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